A Market Analytics Company

Financial markets are more difficult to understand than ever before.

We’re here to change that.

MarketReader is a market analytics company that empowers all investors to understand why the market is moving in real time.

Founded in 2021 by experts in economics, trading, and financial technology, MarketReader provides clear, objective explanations of asset price movement in a way that is accessible to all types of investors, from retail to institutional.


The MarketReader Vision

Leveraging our prior experience building predictive tools and providing award-winning research, the MarketReader team has applied innovative empirical analysis to create a tool that pinpoints the reason for asset price movement as it is happening, in near real-time. In short, MarketReader explains the market rather than trying to predict it.

A primary reason for MarketReader’s existence comes down to a fundamental truth: not all investors have access to the high quality financial information they need to truly understand the market.

By building tools that use complex, high-frequency technology to surface market insights that would ordinarily require a team of analysts to identify, MarketReader democratizes access to such information and empowers each individual investor to understand why the market is moving—to gain “market literacy.” We are excited to level the playing field among market participants by enabling all investors to understand financial markets.


MarketReader was founded by experienced leaders in economics, finance, and technology to provide retail investors with a new kind of tool to understand the market.

Jens Nordvig, PhD

Jens Nordvig, PhD

Co-Founder and CEO

Jens was previously a Managing Director at Goldman Sachs, a Senior Investment Associate at Bridgewater and Head of Fixed Income Research at Nomura Securities. Jens founded Exante Data in 2016 and oversaw its growth into a leading supplier of data-driven macro strategy for institutional investors globally. Jens earned his PhD from the University of Southern Denmark.

Web Begole, CMT

Web Begole, CMT

Co-Founder and CTO

Web oversees data procurement, programmatic analytics and the technical infrastructure that powers all MarketReader systems, including the use of cutting-edge generative AI technology to provide users with real-time market insights. He was previously the CTO of Exante Data from 2016-2021. Web has a Masters in Fine Arts and earned his BS in Computer Science from the Rochester Institute of Technology. He recently earned the Chartered Market Technician® (CMT) credential, the preeminent, global designation for practitioners of technical analysis in portfolio management settings. Web started coding at the age of 6 and is proficient in more than 40 coding languages.

Evan Schnidman, PhD

Evan Schnidman, PhD

Co-Founder and Advisor

Evan was previously the founder and CEO of Prattle (acquired by Liquidnet in 2019) and head of Data & Innovation at Liquidnet. Since exiting Prattle, Evan has advised, invested in and consulted with numerous FinTech companies. Evan earned his BA and MA from Washington University, and his PhD from Harvard University.


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